We’re helping Canada reach its full potential by redefining what it means to be Canadian: not just kind, but bold. Not just polite, but pioneering.

Our mission is to unleash a culture of entrepreneurial courage in Canada

We want to redefine what it means to be Canadian: not just kind, but bold. Not just polite, but pioneering.

Our mission is to unleash a culture of entrepreneurial courage in Canada.

Programs

Our Shift Failure programs normalizes failure and risk-taking with education toolkits and workshops

Insights

We use data, research, and storytelling to generate insights that drive behaviour change.

3

1

3

2

4

5

6

3

8

9

9

8

1

0

5

4

3

2

2

1

2

0

1

3

4

5

6

2

8

9

K

+

Students

200K animals saved by restoring habitats and protecting ecosystems.

5,

1

2

3

4

5

6

5

8

9

9

8

1

3

5

4

3

2

1

0

3

1

3

2

4

5

6

0

8

9

9

8

0

3

5

4

3

2

1

0

+

Classrooms

13M+ trees planted to revive forests and fight climate change worldwide.

8

1

2

3

4

5

6

8

8

9

9

8

1

0

5

4

3

2

1

1

%

report mindset shift

10K rivers cleaned to restore ecosystems and ensure cleaner water sources.

Our work is divided
into 3 areas

Our Work Is Divided Into 4 Core Objectives

Shifting Mindsets

Through our education programs and workshops

Our cleanup missions target polluted rivers and lakes, removing plastic, chemicals, and waste that threaten aquatic life. Through community efforts and innovative tools.

Measuring Culture

Through our Bold Ambition Index we measure what matters

We lead large-scale reforestation projects aimed at restoring damaged ecosystems, improving air quality, and combating climate change

Sharing Stories

Celebrating success and embracing failure through storytelling

We work to protect vulnerable species by preserving and rehabilitating their natural habitats. From wetlands to forests, our efforts ensure that wildlife can live, breed, and thrive in safe.

Since 2012, we’ve been driving reforestation efforts across the globe—reviving forests, restoring ecosystems, and planting hope for a greener, healthier planet.

30k Volunteers
$800m+ Acres restored

More of Shift Canada

Research
Learn more about how we measure Canadian culture and mindset
Download
Download
Programs
Check out our education curriculum and program opportunities
Read
Read
Stories
Check back here soon for stories of Canadian ambition, failure and success
Coming Soon
Coming Soon
Join Us
Sign up for our newsletter to join our movement for change
Get Started
Get Started
Donate
Contribute to helping young people take action on their ideas and embrace risk
Donate Now
Donate Now
Research
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Download
Download
Explore stories
Read the messages from our students and teachers
Read
Read
Blog
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Latest Post
Latest Post
Join
Be a partner Lorem ipsum dolor sit amet, consectetur adipiscing elit,
Get Started
Get Started
Bring Shift
Bring Shift to your school lorem ipsum dolor sit amet, consectetur adipiscing elit,
Contact Us
Contact Us

Participant Feedback

“The reflection activities helped me understand that everyone, even famous people, fails. That changed how I see myself when things don’t go as planned. I can learn and grow along the way in new ways.”

Chloe

Student, Ontario

“Our classroom is different now. People aren’t as scared to speak up or try something new because we know failure’s just a part of it. We are all supporting each other, giving new perspectives.”

Abdul

Student, BC

“Shift Failure is more than a program - it’s a mindset movement our classrooms desperately need. If we want resilient learners, this has to be in every school.”

Greg

Educator, Ontario

“It’s rare to find a program that supports mental health, growth mindset, and academic risk-taking all at once. Shift Failure does, and it needs to scale.”

Paul

Educator, Alberta

“In a post-pandemic world, our students need tools for emotional resilience more than ever. Shift Failure provides that - and so much more. This program transformed the way my students learn, reflect, and grow. I believe every classroom in Canada should have access to it and the opportunity to teach it.”

Mike

Educator, New Brunswick

“Shift Failure helped my students realize failure isn’t the opposite of success - it’s the path to it. Their resilience is now louder than their doubt.”

Sam

Educator, Nova Scotia

“For some students, it was the first time they saw failure as normal. That understanding changed how they approached everything - from group work to tests. I noticed improved peer relationships too - students began supporting one another through challenges, not competing. The program nurtures both academic and emotional growth. My classroom has never felts safer for risk-taking.”

Jo-Ann

Educator, Ontario

“Shift Failure didn’t just give us resources. It gave us permission to reframe how we speak about effort, struggle and growth. The growth in confidence, perseverance and collaboration has been nothing short of inspiring.”

Tiffany

Educator, Alberta

“The biggest shift I saw wasn’t academic, it was emotional. Students began believing they were capable, even when things felt difficult.”

Lake

Educator, New Bruswick

“My students are proud to say, “I failed and I learned.” That shift in language has changed everything. We’ve created a classroom environment that accepts failure and embraces a growth mindset.”

Leigh

Educator, Ontario
[
01
02
03
04
05
06
07
08
09
10
/
10
]

Team Members

Entrepreneur, Author.
Location:
Manaus, Brazil
Entrepreneur, Author.
Location:
Manaus, Brazil
Co-Founder & CEO.
Location:
Manaus, Brazil
Executive Chairman and Founder.
Location:
Manaus, Brazil
Co-founder & Co-CEO.
Location:
Manaus, Brazil
Co-founder & CEO.
Location:
Manaus, Brazil
Managing Partner, Clear Summit Group/CEO.
Location:
Manaus, Brazil
Partner
Location:
Manaus, Brazil
Global Chair
Location:
Manaus, Brazil
Executive Chair
Location:
Manaus, Brazil
Vice-Chair.
Location:
Manaus, Brazil
President & Chief Executive Officer.
Location:
Manaus, Brazil
Chairman of the Board.
Location:
Manaus, Brazil
Former CIO, Vice Chair Forum Asset Management, Board Member.
Location:
Manaus, Brazil
Chief Executive Officer.
Location:
Manaus, Brazil
Executive Vice President and Chief Strategic Affairs Officer.
Location:
Manaus, Brazil
Former President and Chief Executive Officer.
Location:
Manaus, Brazil
Founder & Managing Partner.
Location:
Manaus, Brazil
Provost and Vice-President, Academic.
Location:
Manaus, Brazil
President & CEO.
Location:
Manaus, Brazil
President.
Location:
Manaus, Brazil
President and Chief Executive Officer.
Location:
Manaus, Brazil
President & CEO
Location:
Manaus, Brazil
Senior Managing Partner.
Location:
Manaus, Brazil
Founder & Managing Partner.
Location:
Manaus, Brazil
Board Member
Location:
Nairobi, Kenya
Managing Partner, Corporate Development and Private Equity.
Location:
Manaus, Brazil
Shift Canada Founding Board Chair, President & CEO.
Location:
CEO.
Location:
Nairobi, Kenya
Co-Founder and Managing Partner.
Location:
Taipei, Taiwan
Former Global Channel Chief.
Location:
Manaus, Brazil

News & Articles

Reforestation
Water Cleanup
Sustainability

Inspired to get involved?
Join the movement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Bold ambition
starts with you.

Take this short assessment, based on Shift Canada’s Bold Ambition Index, to learn more about how you approach risk-taking and ambition. This is an opportunity for reflection, not judgement, so answer honestly. At the end, you’ll get insight into your mindset that will help you understand yourself better.

1–10 agreement scale

1 = Strongly disagree

10 = Strongly agree

PROGRESS  ·  0%

Bold Thinking Mindsets

Individual

1 = Strongly disagree

10 = Strongly agree

1. I see myself as someone who wants to pursue ambitious goals, even if the outcome is uncertain.

PROGRESS  ·  0%

Bold Thinking Mindsets

Individual

1 = Strongly disagree

10 = Strongly agree

2. I am comfortable taking meaningful risks when my potential for reward is high

PROGRESS  ·  0%

Bold Thinking Mindsets

Individual

1 = Strongly disagree

10 = Strongly agree

3. I trust myself to be able to handle things when a situation doesn’t turn out the way I hoped or expected.

PROGRESS  ·  0%

Bold Thinking Mindsets

Individual

1 = Strongly disagree

10 = Strongly agree

4. I have bold, ambitious ideas but I avoid taking the risk of pursuing them because I’m afraid I’ll fail.

PROGRESS  ·  0%

Risk-Taking Culture

Collective / Social

1 = Strongly disagree

10 = Strongly agree

1. Bold thinking and risk-taking are core parts of the Canadian identity.

PROGRESS  ·  0%

Risk-Taking Culture

Collective / Social

1 = Strongly disagree

10 = Strongly agree

2. People in my community generally support individuals who try something new or unconventional.

PROGRESS  ·  0%

Risk-Taking Culture

Collective / Social

1 = Strongly disagree

10 = Strongly agree

3. I regularly see examples of Canadians who take bold risks and are respected for doing so.

PROGRESS  ·  0%

Risk-Taking Culture

Collective / Social

1 = Strongly disagree

10 = Strongly agree

4. When it comes to taking bold risks, I generally do not fear being judged by others.

PROGRESS  ·  0%

Entrepreneurial Environment

Structural

1 = Strongly disagree

10 = Strongly agree

1. In Canada, those who take bold risks are celebrated.

PROGRESS  ·  0%

Entrepreneurial Environment

Structural

1 = Strongly disagree

10 = Strongly agree

2. Canada is a great place to turn a bold idea into a successful business or project.

PROGRESS  ·  0%

Entrepreneurial Environment

Structural

1 = Strongly disagree

10 = Strongly agree

3. There is enough financial, institutional, and community support to help bold ideas succeed.

PROGRESS  ·  0%

Entrepreneurial Environment

Structural

1 = Strongly disagree

10 = Strongly agree

4. If you fail after taking a bold risk in Canada, you get a second chance.

Broad confidence alignment

You feel personally ready to take bold risks and see Canada as a place where those risks can be supported and rewarded.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Take the quiz